Privacy Policy

1. Who we are

11+ Vocab Trainer is an online vocabulary learning tool for children preparing for the 11+ and other selective school entrance exams.

This Privacy Policy explains how we collect, use, store and protect personal information when parents and children use our website and app.

We take children’s privacy seriously. The app is designed to collect only the information needed to provide the learning service, track progress, protect accounts, and operate subscriptions.

2. Who the app is for

11+ Vocab Trainer is intended for use by children with the involvement and permission of a parent or guardian.

Parents or guardians should create and manage the account. Children should use a nickname rather than their real full name, especially for leaderboard use.

3. Information we collect

We may collect the following information:

Account information

• Parent or guardian email address
• Password, stored securely by our authentication provider
• Child nickname or username
• Exam year or cohort selected during onboarding

Learning and progress information

• Words practised
• Correct and incorrect answers
• Vocabulary progress and review status
• Words mastered
• XP, streaks and daily progress
• Diagnostic level and target vocabulary level
• Leaderboard position based on learning progress

Payment and subscription information

If you purchase a subscription, payment is processed securely by Stripe. We do not store your full card number or full payment details. We may receive limited payment-related information from Stripe, such as:

• Payment status
• Subscription status
• Customer reference
• Transaction confirmation

Technical information

We may collect limited technical information needed to keep the service secure and working properly, such as:

• Browser type
• Device type
• Basic usage logs
• Error information
• Approximate technical data related to site performance

4. Information we do not intentionally collect

We do not intentionally collect:

• A child’s full legal name
• A child’s postal address
• A child’s precise location
• A child’s school name, unless you choose to tell us directly
• Sensitive personal information
• Private messages between children
• Photos, videos or voice recordings of children

The app does not include social messaging between users.

5. How we use personal information

We use personal information to:

• Create and secure user accounts
• Let children practise vocabulary
• Personalise vocabulary review using spaced repetition
• Track progress, XP, streaks and words mastered
• Place users into the correct exam-year leaderboard
• Manage free and paid access
• Process subscriptions and payments
• Provide support to parents or guardians
• Improve the app and fix technical issues
• Keep the service safe and prevent misuse

6. Our lawful basis for using personal information

We use personal information only where we have a lawful basis to do so. Depending on the situation, this may include:

• Contract: to provide the app and subscription service you have requested.
• Legitimate interests: to improve, secure and maintain the service, provided this does not override the rights and interests of children or parents.
• Consent: where consent is required, such as for optional marketing emails or non-essential cookies.
• Legal obligation: where we must keep certain records for tax, accounting, fraud prevention or legal reasons.

7. Children’s privacy and safety

Because 11+ Vocab Trainer is likely to be used by children, we aim to apply a high-privacy approach by default.

This means:

• We ask children to use a nickname rather than their full name.
• We collect only the data needed to provide the learning service.
• We do not sell children’s personal information.
• We do not show third-party ads inside the app.
• We do not allow children to message each other.
• We do not use children’s data to encourage unnecessary data sharing.
• Leaderboards are based on learning progress, not personal details.

Parents or guardians can contact us at any time to ask about their child’s account or request deletion of account data.

8. Leaderboards

The app may include leaderboards showing progress such as words mastered, XP or streaks. Leaderboards are intended to be motivational and educational. They should not display a child’s full real name. Please choose a nickname when creating an account.

We may display:

• Nickname or username
• Exam-year cohort
• Words mastered
• XP
• Streak
• Rank or position

If you want your child removed from leaderboards, contact us at vocabfarm@gmail.com.

9. Payments

Payments are handled by Stripe. Stripe processes payment details securely. We do not see or store your full card details. Stripe may process personal data according to its own privacy policy.

10. Cookies and similar technologies

Our website and app may use essential cookies or similar technologies to:

• Keep you logged in
• Remember account/session information
• Support secure payment and authentication
• Keep the app working properly

If we use analytics, advertising pixels or non-essential cookies in the future, we will update this policy and, where required, ask for consent.

11. Marketing

We may send service emails about your account, payment, subscription or important product updates.

We will only send optional marketing emails where we have permission or another lawful basis to do so. You can unsubscribe from marketing emails at any time.

We do not knowingly send marketing emails directly to children.

12. Sharing information with service providers

We may share limited personal information with trusted service providers who help us run the app, such as:

• Hosting providers
• Database/authentication providers
• Payment providers such as Stripe
• Email or customer support tools
• Analytics or error-monitoring tools, if used

These providers may only use the information to provide services to us and must protect it appropriately.

We do not sell personal information.

13. International transfers

Some of our service providers may store or process data outside the UK. Where this happens, we aim to ensure appropriate safeguards are in place to protect personal information.

14. How long we keep information

We keep personal information only for as long as needed for the purposes described in this policy.

In general:

• Account and progress data is kept while the account remains active.
• Payment and transaction records may be kept for legal, tax and accounting purposes.
• Support emails may be kept for a reasonable period so we can respond to queries and maintain records.

You can ask us to delete an account by contacting vocabfarm@gmail.com.

15. Your rights

Under UK data protection law, you may have rights to:

• Access personal information we hold about you or your child
• Correct inaccurate information
• Delete personal information
• Restrict how information is used
• Object to certain uses of information
• Request a copy of information in a portable format
• Withdraw consent where processing is based on consent

To make a request, contact us at vocabfarm@gmail.com. We may need to verify your identity before responding.

16. Complaints

If you have a concern about how we use personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make important changes, we will take reasonable steps to tell users or parents.